Conversion Boosting Lesson #3 - Split-Test Everything Thoroughly

Split testing is a way of gauging the effectiveness of specific
elements on a sales page or within a sales funnel to improve
conversion rates. 

You test ONE element at a time, and run a split testing campaign
long enough for both pages to generate an equal number of
visitors (or hits).

You need to get into the habit of split testing your sales pages
so that you have a clear idea as to whats working and what
needs tweaking. 

Just a simple change can significantly increase conversion rates
but without testing your copy so that you can determine areas
that need strengthening, you wont know what that change should
be. 

You can literally split test every aspect of your webpage from
headlines, pricing, graphics, buttons, layout, color schemes,
and more. And you dont have to just split your sales pages
either. 

You can also split test your email messages, auto responder
follow-ups, and even your blog!

By split testing your pages you will quickly see just what draws
your visitors in and what simply pushes them out to the next
website. 

By analyzing this information, you can make little (or big)
changes that will boost conversion and send your profits through
the roof!

The easiest way to test variables within your pages and sales
funnel is to use any split-testing tool.

If youre trying to grow an email list youll be able to use
split-testing to boost your subscriber rates and grow your list
faster by testing your landing pages, from the lead magnets to
the color of your sign-up buttons.

If youre a product vendor, youll be able to convert more sales
and build bigger profits all hands free by testing sales and
upsell pages, headlines, bullet points, pricing and calls to
action.

And even if youre a social media marketer, you can use
split-testing to grow your following and boost your social
traffic the easy way by testing share button placement, styles,
tweaking calls to action, and much more.

No matter what results youre looking forsales, email opt-ins,
etc. split-testing can help you maximize those results. 

And remember, you dont have to do it all by hand. Any split
testing software can make the job a quick and painless process,
handling nearly every aspect of the process for you, while you
just sit back and wait for the results!


To Your Success,
YOUR NAME

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